Identifying the role of wholesale companies in the context of IoT – a Multiple Case Study in SME

Identifying the role of wholesale companies in the context of IoT – a Multiple Case Study in SME

Extended Abstract präsentiert auf der Nordic Retail and Wholesale Conference 2021 in Umeå, Schweden.

Wholesale is one of the sectors that are currently most affected by the effects of digital change. Digital disruption threatens to fundamentally change the value chains and the wholesale value model. The economic position of the wholesale branch as an intermediary between industry, craft and retail needs to evolve in the face of changing conditions. In particular, the threats posed by disruptive business models e.g. new sales channels and trading formats as well as digital platforms changing customer behavior and new competitors from other stages of the value chain, digitalization in the context of the Internet of Things (IoT) open up new opportunities and added value in wholesale networks

Wissenschaftlicher Mitarbeiter / Research Assistent
Senior Researcher / Director Multilateral Ecosystems